Joule. [ jōōl, joul ]

The SI derived unit used to measure energy or work. One joule (J) is equivalent to one watt-second. (Oxford Languages, 2024)

Energy surrounds us. It is part of almost everything in our lives and a critical ingredient to achieving many of the United Nations Sustainable Development Goals, economic prosperity and quality of life.

At Joule, we see access to clean, reliable, affordable energy as essential to sustainability and peace. Our work is our commitment to puzzle through the complexities and to contribute to energy solutions that help Canadians, and communities, globally.

Communications. [/ke-myoon-e-kāSH(e)n/s]

The imparting or exchanging of information or news; the successful conveying or sharing of ideas and feelings. (Oxford Languages, 2024)

The best technical and policy solutions have communications embedded into them from the start, through early engagement and participation of employees, rightsholders, communities and decision makers to talent attraction and public education.

At Joule, we work to build relationships, content and channels that support progressive policy development and enable development of innovative energy infrastructure. We help organizations build excellence in technical, environmental and social solutions for a sustainable and people-centred future.

We support and strive to emulate the Canadian Public Relations Society’s aspiration for the use of communications to strengthen relationships to achieve the goals of the organization and the public.

“Public Relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication to achieve mutual understanding, realize organizational goals and serve the public interest.”

(Flynn, Gregory & Valin, 2008)

Jacquie Hoornweg, MCM, ABC, she/her
president

Jacquie was a member of the executive leadership team at Ontario Power Generation from 2011-2014 leading the Corporate Relations and Communications team across Ontario. She currently teaches energy policy at Ontario Tech University and corporate reputation management at McMaster University. She’s led communications and policy teams in both private practice and as executive director at the Brilliant Energy Institute at Ontario Tech. Her efforts in nuclear leadership and communications were recognized with the Howard A. Smith Outstanding Contribution Award by the Canadian Nuclear Society and Canadian Nuclear Association in 2021.
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Alexi Charles, he/him, IT and content development specialist

Alexi, from the island of Saint Lucia, is an Ontario Tech University graduate with a degree in Game Development, Entrepreneurship, and Interactive Media. He previously worked as a Finance Analyst Intern at RBC, focusing on financial document processing, and contributed at the Brilliant Energy Institute as a Programs Assistant, where he was responsible for the newsletter and client application updates. Currently an IT and Content Development Specialist at Joule Communications, he strives for innovation in digital user experiences. Outside work, he explores 3D level creation, web development, and maintains a keen interest in reading, enriching his creativity and perspective. 
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Joule Communications draws upon a network of experts across several disciplines including communications, policy, project management and engineering on a project-by-project basis to get the right fit for each client initiative.   

Featured Partner

Kate McInnes, she/her, owner, Paper Bag Projects

Kate McInnes is the owner of Paper Bag Projects (PBP), a project management company dedicated to improving the systems, processes and organization of businesses. PBP specializes in the integration and amalgamation of digital platforms and applications to improve efficiency and productivity. PBP works with Joule Communications to support performance excellence and organizational management in Joule’s operations, products and client projects. With PBP working as part of our team, Joule’s ability to achieve purpose through creativity is strengthened along with cost efficiency that in turn improves the value we provide our clients.